رجوعقدّم الآن
دوام كاملوظائف مكتبية
Insights and Innovation Category Manager
El Sheikh Zayed OfficeMarketingمن مقر العمل
الوصف الوظيفي
To drive category growth by leading consumer insights and innovation initiatives that identify market opportunities, develop new product concepts, and strengthen brand performance. The role combines strategic thinking with analytical rigor to transform data-driven insights into actionable innovation plans that support business objectives.
المسؤوليات
- Lead consumer and shopper insight projects to uncover trends, behaviors, and unmet needs.
- Analyze market data, sales performance, and competitive activities to identify growth opportunities.
- Translate insights into strategic recommendations for product development, communication, and positioning.
- Drive the end-to-end innovation process — from idea generation to launch
- Manage relationships with research agencies to ensure high-quality data and actionable deliverables.
- Collaborate cross-functionally with R&D, Operations, Sales, and Finance to deliver successful new product initiatives.
- Develop business cases, volume forecasts, and pricing strategies for innovation projects.
- Track performance of new launches and recommend improvements based on results and feedback.
- Develop and execute long-term category strategies aligned with company growth objectives.
- Work closely with Brand, Trade Marketing, and Sales teams to ensure insights are embedded in planning and activation.
المتطلبات
- Strong leadership and people management abilities.
- Excellent communication, collaboration skills.
- Creativity and innovation-oriented thinking.
- Strong analytical skills with the ability to interpret market and consumer data.
- Proficient in data analysis tools.
- Expertise in innovation management, market research, and category strategy.
- Minimum 10–15 years in Marketing, Category Management, or Consumer Insights within FMCG.
- Experience leading cross-functional teams and managing multiple projects simultaneously.
- Demonstrated ability to guide and develop team members.
- Bachelor’s degree in Marketing, Business Administration, or related field. Master’s preferred.