Trade Marketing SH

By channel Go-2-Market guidelines implementation  Develop trade channel target coverage by channel and territory, sales fundamentals KPIs development and by channel/store type guidance and targets.
FY forecast delivery including Revenues, Demand reviews point of contact, In store Marketing/trade spending planning and tracking compliance. Ensure month targets are delivered by channel. Monitor daily sales and pro-actively recommend gap closing plans to deliver the quarter and annual targets. Identifies new opportunities for revenue growth within and outside the span of current sales and distribution activities.
Month/Quarter KPI tracking Partner with sales teams on business reviews / KPIs assessment and tracking. Create the required scorecards and tracking tools to ensure we are measuring our key priorities and developing gap closing plans when needed. Work with marketing team on initiatives in store execution tracking. Partner with supply chain teams to ensure stock coverage and replenishment by SKU is up to standard vs agreed stock in days targets.
Point of contact with sales teams across regions. Market and competitive analysis and studies on initiatives, new launches, in store support requirements, customer marketing activities. Consolidate into one corporate master plan that addresses specific channels’ needs. To be updated on monthly basis.
Coach and build capability: Be the sales resource on category expertise for the sales / trade marketing organization and the GTM expert for the company leadership.

By channel Go-2-Market guidelines implementation  Develop trade channel target coverage by channel and territory, sales fundamentals KPIs development and by channel/store type guidance and targets.
FY forecast delivery including Revenues, Demand reviews point of contact, In store Marketing/trade spending planning and tracking compliance. Ensure month targets are delivered by channel. Monitor daily sales and pro-actively recommend gap closing plans to deliver the quarter and annual targets. Identifies new opportunities for revenue growth within and outside the span of current sales and distribution activities.
Month/Quarter KPI tracking Partner with sales teams on business reviews / KPIs assessment and tracking. Create the required scorecards and tracking tools to ensure we are measuring our key priorities and developing gap closing plans when needed. Work with marketing team on initiatives in store execution tracking. Partner with supply chain teams to ensure stock coverage and replenishment by SKU is up to standard vs agreed stock in days targets.
Point of contact with sales teams across regions. Market and competitive analysis and studies on initiatives, new launches, in store support requirements, customer marketing activities. Consolidate into one corporate master plan that addresses specific channels’ needs. To be updated on monthly basis.
Coach and build capability: Be the sales resource on category expertise for the sales / trade marketing organization and the GTM expert for the company leadership.

Leadership (Enable – Execute – Energize) – Collaboration and multifunction teamwork ability – problem solving and solutions mindset – Operation Discipline – Sense of urgency
Conceptual Selling translated to customer sell – Advanced Excel – Sales Buzz – Power BI – Business Financial acumen  

English

Advanced

Bev category experience (5-7 years) – Business development or trade marketing background – Sales operation and on-ground execution.
High potential caliber – Fast learner – 2 to 3 years in managerial position related to the role is a plus.
Flexible