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Full-timeWhite Collar

Horeca Sales Representative - Out Door

DCDirect Sales - HORECAOn-site
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Job Description

To sell the company's frozen potato products to restaurants, hotels, cafes, and catering companies within an assigned territory, building strong customer relationships and achieving individual sales targets.

Responsibilities

·       Sales & Customer Visits:
o  Conduct daily sales calls to existing and potential HORECA customers according to route plans.
o  Present products, provide samples, and explain product benefits and applications.
o  Take orders and ensure accurate entry into the ordering system.
o  Achieve individual sales targets for volume and value.
 
·       Account Management:
o  Build and maintain strong relationships with chefs, kitchen managers, and purchasing staff.
o  Address customer inquiries and resolve issues promptly.
o  Monitor product usage and suggest appropriate products for customer needs.
o  Ensure customer satisfaction and repeat business.
 
·       Trade Execution:
o  Ensure proper product display and storage conditions at customer premises.
o  Implement trade promotions and provide promotional materials.
o  Conduct product demonstrations and training with kitchen staff as needed.
o  Monitor competitor activity and report market feedback.

·       Reporting:
o  Submit daily call reports and sales activity updates.
o  Track and report on sales performance against targets.
Provide market intelligence to supervisor.

Requirements

  • Academic and Professional Qualifications

·      Bachelor's degree in Business Administration, Commerce, or a related field.

  • Experience

·      1–3 years of sales experience, preferably in FMCG or foodservice.
·      Experience in HORECA is a strong advantage.

  • Skills and Competencies

·      Strong communication and interpersonal skills.
·      Persuasive and customer-focused. Self-motivated with ability to work independently.
·      Valid driver's license and willingness to travel within territory.
·      General understanding of the Egyptian FMCG market and HORECA channels.
·      Strong negotiation, communication, and presentation skills.
·      Knowledge in CRM systems and MS Office.
·      Knowledge of order-to-cash processes and ERP systems (Oracle preferred).
·      Excellent organizational and problem-solving skills.
·      Customer-focused mindset with attention to detail.
·      Ability to work under pressure and meet deadlines.

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