SEO Specialist
Job Description
We are looking for a Senior SEO Specialist to lead and execute our Egypt SEO strategy and help strengthen our organic search leadership in a highly competitive market.
This is a hands-on senior role for an SEO professional who can combine technical SEO, data analysis, content strategy, automation, and modern AI-driven search practices to deliver measurable growth.
You will own the SEO agenda end-to-end, working closely with Engineering, Content, Growth, and Regional SEO teams to increase organic traffic, rankings, visibility, and market share.
Responsibilities
Own and execute the technical and strategic SEO roadmap* for the Egypt market.
Develop search and intent strategies to improve organic visibility and share of clicks.
Manage SEO for large-scale websites with tens of thousands of URLs or more*.
Design and scale Programmatic SEO* solutions while maintaining content quality and indexation.
Conduct log-file analysis* to identify crawl, bot-budget, and indexation issues.
Optimize JavaScript SEO, SSR/pre-rendering, crawling, rendering, and indexation*.
Lead Core Web Vitals and site-speed optimization* in collaboration with Engineering.
Develop scalable internal-linking architectures and graph-based linking strategies*.
Implement and optimize Schema Markup / Structured Data* across website templates.
Build entity-focused SEO and topical authority* strategies.
Develop XML and HTML sitemap strategies and optimize crawl budget.
Drive large-scale on-page and content optimization* across thousands of pages.
Build SEO automations using Python and/or GenAI tools* to improve audits, reporting, content operations, and internal linking.
Use AI tools such as ChatGPT/OpenAI, Claude, and Gemini* effectively within SEO workflows.
Manage and quality-control off-page SEO and backlink activities*, including agency relationships.
Monitor and forecast SEO performance across organic sessions, rankings, leads, and share of clicks*.
Build and maintain Share-of-Voice / Share-of-Clicks tracking* to support strategic decisions.
Translate SEO strategies into clear engineering tickets and content briefs* and drive them through implementation.
Stay up to date with modern SERP developments, including AI Overviews and zero-click searches*.
Requirements
4+ years of hands-on SEO experience, with proven ownership of SEO outcomes.
Strong experience with Technical SEO* and large, complex websites.
Proven experience managing websites with tens of thousands of URLs or more*.
Strong knowledge of Programmatic SEO* and template-driven, data-led page generation.
Hands-on experience with log-file analysis* and crawl-budget optimization.
* Strong expertise in:
* JavaScript SEO
* SSR / Pre-rendering
* Core Web Vitals & technical performance
* Internal linking
* Schema / Structured Data
* Entity SEO
* Topical Authority
* XML & HTML Sitemaps
* Indexation & crawl optimization
Strong experience with SEO tools such as Screaming Frog, OnCrawl, Google Search Console, and GA4*.
Experience with NLP-based / semantic SEO*, focusing on entities, context, and search intent rather than keywords alone.
Experience building SEO automation using Python and/or GenAI*.
Practical experience using ChatGPT/OpenAI, Claude, and Gemini* for SEO workflows.
Strong analytical, reporting, forecasting, and problem-solving skills.
Excellent English communication, writing, and presentation skills*.
Ability to work cross-functionally with Engineering, Content, Growth, and SEO teams*.
Ability to work independently and take ownership of SEO strategy and execution.
Benefits
Opportunity to own the SEO strategy for a key and highly competitive market
Senior-level exposure and direct impact on business growth.
Work with an international organization and cross-functional teams
Opportunity to work with modern SEO, AI, automation, and large-scale websites
High level of ownership and autonomy.
Full-time contractor engagement.