SEO Content Writer (English)

Job Description

We’re looking for a Senior SEO Content Writer with exceptional English writing skills and a strong understanding of modern SEO to create high-quality, search-optimised content for the Egyptian real estate market.

This role is ideal for an SEO-native editorial writer who understands search intent, entities, NLP, topical authority, and data-driven content — not a generalist copywriter. You’ll own English content coverage end to end, targeting Egypt’s growing English-language real estate audience, including expats, overseas investors, and buyers interested in premium communities.

• Proven experience as a Senior SEO Content Writer, SEO Editor, or SEO Content Specialist.

• Exceptional English writing, editing, and proofreading skills.

• Strong understanding of technical and on-page SEO fundamentals, search intent, semantic SEO, entities, NLP, and topical authority.

• Experience creating long-form, research-driven content for competitive search environments.

• Ability to translate keyword and SERP research into comprehensive, useful, search-focused content.

• Strong analytical and research skills, with the ability to use SEO data to guide editorial decisions.

• Experience in real estate, property portals, or other high-intent industries is a strong plus.

• Knowledge of the Egyptian real estate market, including premium communities and international buyer needs, is an advantage.

• Ability to work independently and take ownership of English SEO content from research and planning through publication and optimisation.

• Develop and own English SEO content strategies tailored to the Egyptian real estate market.

• Produce high-quality, search-optimised articles, area guides, property guides, and other editorial content.

• Build topical authority through content clusters, strategic internal linking, and comprehensive topic coverage.

• Apply entity-based SEO, semantic search principles, and NLP-driven approaches to improve content relevance and visibility.

• Research search intent, keyword opportunities, competitors, and SERP trends to identify content gaps.

• Optimise existing content to improve organic rankings, traffic, engagement, and conversions.

• Collaborate with SEO, editorial, and other cross-functional teams to ensure content quality and performance.

• Monitor content performance and use SEO data to continuously refine content strategies.

• Leverage AI and research tools effectively while maintaining accuracy, originality, and strong editorial standards.