Marketing Specialist (iCareer)

About the company
BasharSoft is the company behind Egypt and MENA's leading hiring ecosystem, home to Wuzzuf, Forasna, iCareer, and Recruitera — connecting millions of job seekers with top employers across the region.

About the Role

We are looking for a Marketing Specialist to plan and run marketing projects for leading international clients. You will own projects from start to finish: planning, budgeting, execution, and reporting.

You will work with content, design, performance, and partnerships teams to deliver campaigns that generate real leads and registrations. You will also lead offline activities like events, career fairs, and university visits, alongside digital campaigns.

This is a client-facing role. You will be the main marketing contact, present plans and results, and turn data into clear recommendations.

Planning & Strategy

• Translate client briefs and project objectives into a clear, results-driven marketing plan with defined targets, timelines, channels, and KPIs.

• Define target audiences and design the right mix of digital and offline activities to reach them.

• Identify risks and dependencies early and propose solutions.

Budgeting & Financial Control

• Prepare marketing budgets aligned with project scope and client requirements.

• Track spending against budget, optimize allocation across channels, and flag variancesearly.

Execution & Team Coordination

• Brief and manage the content team (copywriters, designers, video/reels) with clear, actionable briefs and deadlines.

• Work with performance marketers on campaign objectives, targeting, budgets, and optimization.

• Coordinate with partnerships teams to activate universities, NGOs, training centers, employers, and community partners.

• Ensure all deliverables meet quality, brand, and donor-visibility standards before release.

Offline Marketing & Field Activities

• Plan and run offline activities such as on-ground activations, community outreach, events, career fairs, training-center and university visits, and printed or outdoor materials.

• Coordinate with vendors, venues, and field teams, and make sure activities generate measurable leads or registrations.

Client Communication & Reporting

• Act as the main marketing contact for clients, including international organizations.

• Present plans, progress updates, and results in meetings with clients and stakeholders.

• Prepare clear, professional weekly, monthly, and final reports with data-backed insights and recommendations.

• Handle client feedback, approvals, and changes professionally and on time.

Performance & Optimization

• Monitor campaign and activity performance against targets (leads, registrations, reach, cost per lead).

• Analyze results, identify what works, and adjust plans quickly.

Must have:

• 3+ years of relevant experience in marketing, with proven hands-on experience in offline marketing activities (activations, field campaigns, events, community outreach).

• Experience managing marketing projects end-to-end, from planning through execution and reporting.

• Experience preparing and managing marketing budgets.

• Strong ability to brief and coordinate cross-functional teams (content, design, performance, partnerships).

• Excellent communication and presentation skills in both Arabic and English, written and spoken. Comfortable communicating professionally with senior client stakeholders.

• Strong organizational skills and the ability to manage multiple projects and deadlines at the same time.

• Working knowledge of digital marketing fundamentals (social media, paid campaigns, content, and analytics).
  

Preferred

• Bachelor’s degree in Marketing, Business, Communication, or a related field. Candidates from other backgrounds with strong, relevant experience are equally welcome.

• Experience working with international organizations, UN agencies, NGOs, or development projects.

• Familiarity with donor reporting and visibility requirements.

• Experience in recruitment, HR-tech, education, or youth-employment initiatives.

• Proficiency in Excel/Google Sheets and presentation tools.
  

Key Competencies

• Ownership and accountability

• Strategic thinking with strong execution

• Client-facing professionalism

• Attention to detail

• Problem-solving under pressure

• Collaboration and leadership

• The chance to lead high-impact projects with leading international organizations.

• A fast-paced environment inside a leading HR-tech ecosystem.

• Real ownership and visibility, with direct exposure to clients and senior stakeholders.

• Continuous learning and growth opportunities.