Cilantro
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MarCom Internship

MaadiMarketingOn-site
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Job Description

Project Overview
The intern will work closely with the Marketing team to develop customer personas that help Cilantro better understand its diverse customer segments. The project aims to transform customer insights into actionable marketing strategies by identifying behaviors, needs, motivations, and pain points across key audience groups.

Responsibilities

· Analyze available customer data and research findings. · Conduct market and consumer research to identify customer patterns. · Develop detailed customer personas representing Cilantro's target customers. · Map customer journeys and identify key touchpoints. · Support the team in translating personas into marketing recommendations. · Benchmark customer segmentation approaches used by competitors.

Requirements

· Currently pursuing a bachelor’s degree in marketing, Business Administration, Mass Communication, Psychology, or a related field.
·  Open to:

    • Sophomore students (2nd year)
    • Junior students (3rd year)
    • Senior students (4th year / graduating class)

· Strong interest in consumer behavior, market research, and brand strategy.
·  Analytical mindset with the ability to translate data into insights.
·  Strong communication and presentation skills.

  • Proficiency in Microsoft Office applications.

·  Previous involvement in marketing projects, student activities, or case competitions is a plus. 

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